Logo The French Studio

VISA

PARIS Olympic Games 2024 🏅

VISA

#TeamVisa

#Paris2024

#EvrydayChamipons

#StoriesOfGreatness

For Paris 2024, Visa powers its communication around an inspiring, athlete-first narrative: Team Visa.


The French Studio conceived and produced a series of athlete portraits, spotlighting the journeys of champions competing under Visa colors.


Shot in an intimate style, each story blends candid conversation with high-energy visuals to celebrate personal triumphs, perseverance and inclusion—the very values Visa stands for.

Ampoule

Missions

  • • Showcase the core values embodied by Team Visa athletes: commitment, resilience, courage and inclusion.
  • • Forge an emotional connection between champions and Visa customers through genuine, human-driven formats.
  • • Boost Visa’s visibility in the Olympic arena with distinctive, premium, people-centric content.
  • • Adapt every asset to the brand’s touchpoints: digital, brand content, immersive activations.

Target Audiences

  • • Visa cardholders and business clients seeking inspiration and human-centered stories—fueling brand pride.
  • • Fan communities and athlete supporters elevating Visa’s image through their heroes.
  • • Visa employees and partners reinforcing shared values and team spirit.

Formats

  • • Long-form video portraits: two 4-minute episodes (16:9) focused on each champion’s personal and sporting journey.
  • • Short cuts: four 30-second videos engineered for social media and web highlights. Aspect ratios 16:9 and 9:16
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