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Odity

Event content

Event content

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Odity entrusted us with the creation and production of content for Odity Pulse in New York. This exclusive event brought together clients, partners and industry leaders to celebrate a key milestone in the company’s growth journey. Through this gathering, Odity showcased its evolution from a loyalty-driven program to a business development platform designed to foster meaningful business connections and long-term value creation.

Ampoule

Missions

The goals of this event were clear and strategic:

  • • Celebrate the launch of the first Odity Pulse event in New York.
  • • Highlight Odity’s transformation from a loyalty program to a business development program.
  • • Strengthen relationships across Odity’s network of clients and partners.
  • • Reinforce the company’s vision, expertise and international positioning.

Target Audiences

The communication strategy targeted several key audiences:

  • • Existing and prospective Odity clients.
  • • Business and technology partners.
  • • Marketing, CRM, customer experience and business development decision-makers.
  • • Industry leaders and influential stakeholders within the North American market.
  • • Odity’s international ecosystem and community.

Formats

The event content was developed across multiple formats:

  • • Behind-the-scenes film in 16:9 format capturing the highlights of the evening.
  • • Vertical 9:16 edit designed for social media platforms.
  • • Coverage of keynote speeches and guest interventions.
  • • Event photography documenting the experience and atmosphere.
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