Espaces Réceptifs — brand communication strategy

Brand Strategy & Events

#Events360 BrandStrategy DigitalStrategy ContentCreation

Espaces réceptifs, a creative agency and B2B venue manager, has entrusted us with its full-funnel communication strategy. We’re repositioning the brand as the market leader in Auvergne-Rhône-Alpes and amplifying its offer across France and internationally. We’re overhauling the brand identity and architecture to clarify the ecosystem and fast-track growth.

Missions

Rethink brand platform, identity and offer architecture.

• Define positioning, key messages and proof points.
• Deploy editorial, SEO–SEA and social media strategy (organic & paid).
• Create digital assets and premium, conversion-driven content.
• Orchestrate a B2B acquisition plan and local/national PR.
• Steer performance measurement and continuous optimisation.

Targets

Communication, marketing and procurement departments in B2B/B2C companies.

• MICE organisers: congresses, trade shows, seminars, incentives.
• Partner agencies, institutions and regional decision-makers.
• Premium brands, business tourism and event influencers.
• Key talent to recruit to support expansion.

Formats

Brand book, guidelines and sales kits.

• Website & SEO, landing pages, newsletters.
• Editorial calendar, social media management & social ads.
• Videos, aftermovies, interviews, client testimonials.
• Photography, virtual tours, motion design & 3D.
• Personal branding for the CEO
• Event coverage, live & multichannel recaps.