Logo The French Studio

DIOR
Leadership Spotlight

A little bit about
Alex Winokur

#DiorLeadership
#InsideDior
#EleganceInMotion
#WomenWhoInspire

To mark Alexandra Winokur’s appointment as President of Christian Dior Couture Americas, the Maison released an unprecedented video portrait.



Through 16 unfiltered questions, this format reimagines traditional leadership interviews to deliver an intimate, bold, and inspiring dialogue.



The goal: reveal the personality, vision, and inspirations of a leading figure in contemporary luxury, aligned with Dior’s timeless elegance.

MISSIONS

  • • Introduce a new leader by providing an authentic platform for her voice.
  • • Humanize leadership through direct, natural, and elegant communication.
  • • Strengthen internal culture by connecting employees with the new President.
  • • Affirm Dior’s values: boldness, refinement, modernity.

TARGET AUDIENCES

  • • Dior employees in the Americas and globally, across all levels.
  • • HR and managerial teams involved in change management.
  • • New and prospective talent, showcasing inspiring and approachable leadership.

FORMATS

  • • 5-minute video (16/9) for internal distribution (intranet, newsletters, HR platforms).
  • • Interview portrait with subtle camera movements and elegant motion design.
  • • Tone: minimalist, natural lighting, visuals aligned with Dior’s aesthetic.
Contact