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CNAF
CNAF entrusts us with the launch of its new employer brand through an authentic, people-led video campaign. We choose to give a voice to the women and men who bring the institution to life every day, revealing the reality of their roles and highlighting the employee experience. Deployed across YouTube, Meta and the CNAF website, the campaign leverages tailored formats for each channel to strengthen the brand’s appeal and modernise its image.
• Clarify the employer value proposition and supporting proof points.
• Surface authentic, embodied employee testimonials.
• Modernise the employer image with talent and benefit recipients.
• Produce two premium 2-minute films on hard-to-fill roles.
• Adapt for social formats, ensuring subtitles and accessibility.
• Orchestrate distribution, media strategy and impact measurement.
• Future talent : especially for hard-to-fill roles.
• Students and recent graduates seeking purpose.
• Experienced profiles from public service and the private sector.
• Benefit recipients, to shift how they see their CAF.
• Employment/training referrers and institutional partners.
• Two premium 2-minute films focused on hard-to-fill roles and EVP.
• 60/30/15s cutdowns for YouTube and Meta, stories/reels.
• Employee portraits, teasers, making-of.
