Logo The French Studio

Editorial Strategy & Content Creation

CNAF

#LeadingActorInSolidarity
#GlobalCommunication
#BrandIdentity
#VisiblePublicService

We support the Caisse nationale des allocations familiales (CNAF) in its editorial strategy and content creation, including:

Redesigning their YouTube channel, Launching podcast collections and job-focused video series, Creating employer branding films, Developing influencer campaigns and snack content, Ensuring synergy with the CNAF communication team.

Ampoule

MISSIONS

Work alongside the communication team to restructure the image of the CNAF :

  • • Refine the brand platform to clarify CNAF’s identity.
  • • Humanize the institution through relatable storytelling.
  • • Produce audiovisual content tailored to diverse audiences.
  • • Simplify understanding of aid programs by making them accessible, particularly for youth and families.

TARGET AUDIENCES

  • • General public: Including beneficiaries, families, and young adults often unaware of available aid.
  • • CNAF employees and future recruits: Highlighting their commitment and daily work.
  • • Stakeholders: Political authorities, media, local elected officials.
  • • Institutional and associative partners: Leveraging content to better inform their audiences.

FORMATS

A cross-channel, multi-format approach:

  • • Motion design tutorials: Simplifying complex processes.
  • • Testimonial interviews: Real stories from beneficiaries and staff.
  • • Podcasts: Deep dives into social policies and case studies.
  • • Analyses and advice: Expert insights on family support.
  • • Snack content: Social media-friendly clips for quick engagement.
  • • Brand films: High-impact videos reinforcing CNAF’s mission.
Contact