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Content Creation

BABOLAT

#ProductLaunch

#SportInnovation

#TennisPassion

#KidsPerformance

This short-doc series spotlights Babolat’s R&D drive to create kid-centric gear.


Through the eyes of passionate insiders, each episode shows how the brand supports young players and their coaches, highlighting product innovation that boosts both performance and comfort for the next generation.

Ampoule

Missions

  • • Showcase Babolat’s investment in youth-focused research and technology.
  • • Educate and inspire kids, parents and coaches on the power of truly ergonomic equipment.
  • • Cement Babolat’s reputation as the technical innovation leader while building an emotional bond with its community.

Targets

  • • Young tennis players — from first lessons to competitive juniors.
  • • Parents — key decision-makers for sporting purchases.
  • • Coaches and trainers — trusted on-court influencers.
  • • The wider tennis community — fans, clubs and brand loyalists.

Formats

  • • 4 short documentaries (2 min each) that dive into specific R&D breakthroughs.
  • • 4 thirty-second teasers built for social and web launch.c
  • • Video delivered in 16:9, optimized for YouTube and in 9:16 for all social feeds.
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