Logo The French Studio

Propelled by Innovation

ATR

#RegionalRevolution

#PropPower

#FutureOfFlight

#FlySmartFlyATR

The international “Props to Paradise” campaign marks ATR’s strategic arrival on the North-American market. Through immersive brand-content, it re-positions turboprop aircraft in a territory dominated by jets—making innovation, performance and sustainability the heart of the story .

Ampoule

OUR MISSIONS

Shift American perception of turboprops by showing ATR’s advanced technology, jet-level comfort and sharply lower fuel burn.

Present ATR as the credible answer to regional-mobility challenges and high-frequency feeder routes.

TARGET AUDIENCE

  • • Travellers – spark demand and pull airlines toward ATR .
  • • Aviation professionals – crew, pilots, airline execs who become in-house advocates once operational gains are clear .

FORMATS

  • • Video series: 5 × 2-min episodes in 16 : 9 & 9 : 16 . (social mobile-friendly).
  • • Photo shoot: ambience, portraits, technical views .
  • • Channels: Instagram, LinkedIn, dedicated landing page ..
  • • Tone: credibility, innovation, modernity .


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