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ACCOR

Be All You Are

ACCOR

#RevealHumans

#CreativeLeadership

#Inspire

Revealing human potential, inspiring careers: In a rapidly evolving world, Accor is committed to unlocking the full potential of future talent through its campaign “Be All You Are.”


With 1,900 hotels in the Southern Europe Hub, the group aims to attract, retain, and empower those who write the story of hospitality and catering every day.


The objective is clear: giving meaning to career journeys, providing tangible opportunities, and celebrating the human richness that fuels Accor.

Ampoule

Missions

  • • Producing authentic videos and photos, shared via a dedicated Instagram account (@Accor_Heartists), featuring cooks, housekeepers, servers, and receptionists who share their daily experiences and professional passion.
  • • Promoting the “Heartists” spirit: a strong banner symbolizing Accor’s heartfelt work, expertise, and philosophy.
  • • Strengthening the employer promise through the direct voices of team members. Attracting top talent during the post-pandemic recovery.
  • • Creating a strong sense of belonging by embodying the “Be Limitless” promise.

Target Audiences

The campaign was designed for three main targets:

  • • Future team members around the globe.
  • • Hospitality and catering professionals at all levels (economy, midscale, luxury).
  • • Current Accor team members: cooks, housekeepers, servers, receptionists…

Formats

  • • Videos: Job testimonials, employee portraits, professional scenarios. Formats 16:9 and 9:16.
  • • Photos: specific photo campaigns highlighting the human aspect and passion.
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