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THE FRENCH PERSPECTIVE
Reaching a distant audience? We know how.
Strategy and creation of digital content, emotions, impact: that’s our signature.
But creating an unforgettable experience for someone nearby? Creating that space and context that promotes direct communication, human-to-human exchange.
We strongly believe in this original form of communication, especially in this era of all-digital.
That’s why we’re investing in the event agency Espaces Réceptifs. Our combined teams will become experts in creating event experiences: A new expertise in our communication offering.
Behind this somewhat technical name lies a formidable tool for sharing knowledge, training, and engaging.
At The French Studio, we’ve explored the subject and optimized this approach. Not in PowerPoint version, but in premium version, video, emotion, impact.
The result? MOOCs that captivate, that truly train, and that convey the right messages, both internally and externally. Thank you to our partners who trusted us from the beginning:
Rothschild Foundation Hospital, for transmitting specialized medical expertise and launching an online medical academy. The League Against Cancer, for training their teams to better understand their missions. Knowledge becomes an experience. And that, that’s exactly our business.
This question comes up regularly, especially for recruitment campaigns: Are you considering deploying your content strategy on TikTok?
And the answer is very often the same.
No.
Why?
TikTok’s image doesn’t match our brand image, the quality of content on this network is mediocre, data security isn’t guaranteed on the networks of this Chinese giant…
Yet young people are there, mainly on this network, they like its playful side and use it to stay informed. The daily newspaper “Le Monde” launched in 2020 and managed to build a community of 1.3M subscribers.
So, for our latest ComComCom interview, we spoke with Emmanuelle Le Roy, communications director at Rothschild Foundation Hospital…
