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Purpose
Creators
Creating purpose isn’t just about communicating or producing content. It’s about giving depth, coherence, and value to what we say.
In the tsunami of information swamping the public arena, standing out and being heard is an art. To avoid sinking in the flood, one must create a thrill: the jolt that wakes, surprises and captivates. Always be prepared to break the mold and:
Embrace audacity Leave footprints Think before acting Shun the ordinary Hone the message Are you still there? Keep on scrolling!For us, communication is a creative adventure that turns raw ideas into daring concepts. Every message should unlock collective imagination, stir emotion and spark dialogue. We craft narratives that linger long after the screen goes dark.
In short, we love listening, analyzing, advising, and creating like crazy!
We fuse heart and code: emotional intelligence to spark purpose and meaning, and artificial intelligence to boost efficiency. That’s what we call smart emotion.
Our appetite for communication sprouted inside our mother company : Keep In News, a leading international audiovisual press agency.
For 16 years it has been producing documentaries, magazines and breaking-news content for the world’s biggest broadcasters, teaching us newsroom discipline that weds speed with accuracy. That heritage shapes how we chase facts, polish angles, master storytelling and stay ultra-agile.
A brand is the sum of every perception, emotion and value an audience attaches to a company, product or service. Or, as Jeff Bezos puts it with a smile: “Your brand is what people say about you when you’re not in the room.” We dig into audience psyche, prototype sensory cues and stitch them into a narrative that glues heart to habit. AI predicts the resonance; our human expertise tunes the feeling. We coordinate the pieces so the chorus your audience sings in private matches the promise you declare in public.
Facts inform; stories persuade. Our storytelling experts mine data for insights, then drape them in narrative velvet. We engineer that structure and furnish it with texture so audiences lean in, feel deeply and choose to act. So words, images and sound finally turn into journeys that stick long after the final frame, rousing loyalty and amplifying impact across every channel.
Albert Einstein said, “Creativity is intelligence having fun.” That playful rigor drives our workshop daily. We blend originality, strategic irreverence and surgical precision. Hand-picked squads—strategists, art directors, animators, data analysts, sound engineers—forge daring ideas, temper them with research, then sharpen them through AI insight. We calibrate every beat to spike engagement metrics while gifting audiences a pocket of wonder they’ll replay, relay and remember.
Pride of belonging, career opportunies and work-life balance define a company’s magnetic culture. We study those vectors, then frame them in stories employees want to repeat and rituals they love to live. From manifesto films to day-in-the-life shorts, from values snapshots to benefit explainers, we translate HR goals into experiences people can wear on a badge and feel in their bones. We map touchpoints, ensuring each voice echoes the brand you promised, from the digital world to the stagem and everywhere between.
“Around the world, around the world…” Daft Punk chant it 128 times in their eponymous track—we’ll say it just once. We don’t cross borders, we delete them. We stitch sunrise to sunset, letting a headline chase its own shadow from Sydney to Seattle. Need a drone at Machu Picchu by dawn and a bilingual host at Times Square by dusk? We assemble teams that erase distance, smooth logistics and deliver uniform quality. Global mindset, local finesse: your story travels first class and lands understood.
we conceive, craft and stage emotions that echo long after the curtain falls. From press launches that ignite headlines to immersive activations that flood timelines, we fuse strategy, design, story and technology so every participant becomes a fervent advocate, every memory fuels conversation and every conversation multiplies influence across channels worldwide.
