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NOOR RIYADH FESTIVAL

Video, Photo & Editorial Content

Content Strategy
& Production Management

#Art
#CreativeProduction
#ContentAtScale

Noor Riyadh Festival is an annual contemporary art festival organized by Riyadh, Saudi Arabia.


The French Studio, alongside Havas Event, produced all audiovisual content for the event, from global art creation to installation and festival closure.


A large-scale effort mobilized 50+ talents—directors, cinematographers, sound engineers, journalists, photographers, editors, and 10 project managers—before, during, and after the festival.

Ampoule

OUR MISSIONS

  • • Document all festival stages : creation, installation, exhibitions, performances, and public interactions.
  • • Produce editorial/promotional content for press, social media, and institutional platforms.
  • • Ensure multilingual communication with video translations in 6 languages.
  • • Promote contemporary art and Riyadh’s role in global culture.
  • • Deliver seamless, creative production throughout the project.

TARGET AUDIENCES

  • • Local and international public : via social media and web platforms.
  • • Media/journalists : ready-to-use visual content.
  • • Artists and curators : highlighting their work and artistic processes.
  • • Cultural institutions : mplifying the festival’s global reach.
  • • Art professionals : positioning the festival as a leader in light art.

FORMATS

  • • TVC : daired on CNN, BBC, and Al Jazeera.
  • • Editorial videos : 400 unique videos (interviews, teasers, best-of, behind-the-scenes) in 6 languages.
  • • Immersive reports : coverage of key moments and backstage.
  • • Portraits & interviews : artists, technicians, visitors, curators.
  • • Photography : 40,000 images capturing artworks, ambiance, and audiences.
  • • Multi-channel formats :16/9, 9/16, and square videos for LinkedIn, YouTube, Meta, websites, and press.

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