Eau de Paris

#ChooseEauDeParis
#ZeroPlastic
#FountainsForAll
#ResponsibleWater

Eau de Paris tasked us with audiovisual content to back its “Here, I choose Eau de Paris” campaign. The goal: raise awareness of high-quality tap water free at public fountains and via committed partner shops—and champion the sustainable choice of tap over single-use plastic bottles.

Missions

• Sensitise the public to the over-consumption of single-use plastic, especially water bottles.
• Encourage new habits: drink tap water, carry a reusable bottle, locate public refill points.
• Spotlight shop-owners who join the Eau de Paris refill network.
• Highlight structural actions such as catchment-area protection and the public-service role of Eau de Paris.

TARGET AUDIENCE

La stratégie de communication s’adresse à un large éventail de publics :

• Younger generations, eco-aware and highly active on socials.
• Regular water-network users needing information and recognition
• Current and prospective partner retailers invited to join a civic, solidarity-based network.
• Public institutions—key relays in the urban environment.
• The broader Parisian public as end-users of the refill system.

Formats

The campaign rolls out across multiple touch-points:

• Brand film : central message, strong narrative, vivid visuals.
• Outdoor ads : metro, bus shelters and strategic city spots.
• Hidden-camera influencer video : cengaging, viral social content.
• Educational capsules : short, didactic clips on tap-water benefits and eco-logic.
• Portraits & interviews : testimonials from shop-owners, Eau de Paris staff and engaged citizens.
• Instagram stories & reels : behind-the-scenes and extended social impact.

Film making & Branding

EAU DE PARIS

Missions

TARGET AUDIENCE

Formats