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Hunter astral 

Announcement & social media

Astral Tequila entrusts us with creating branded content to announce the first edition of MargaritaCon, a festive, purpose-driven event. This initiative links every margarita enjoyed to a contribution to the Adobe Brick project, which builds sustainable housing in Mexico. To amplify the launch, we feature Barbara Corcoran — Shark Tank icon and a leading figure in real estate.

Ampoule

Missions

The objectives of this campaign are multiple:

  • • Announce the launch of the first edition of MargaritaCon with high-impact content.
  • • Raise awareness of Astral Tequila’s social commitment through the Adobe Brick project.
  • • Connect margarita consumption to concrete action in support of sustainable housing.
  • • Leverage Barbara Corcoran’s influence and personality to create surprise, drive engagement, and amplify the campaign on social media.

Target Audiences

The campaign speaks to several audiences:

  • • Tequila and cocktail lovers — especially those drawn to festive, original experiences.
  • • Barbara Corcoran’s audiences and Shark Tank fans — mobilized by her personality and influence.
  • • Social media users — targeted with content designed to spark engagement and sharing.
  • • Consumers who care about social initiatives and issues around sustainable housing.
  • • Communities interested in events, cocktail culture, and purpose-driven brand campaigns.

Formats

The campaign is built around a social-first approach designed to announce the event and maximize its reach:

  • • Brand film — the core announcement asset, led by Barbara Corcoran and the world of MargaritaCon.
  • • Social media content — formats designed to generate visibility, engagement, and sharing across platforms.
  • • Influence — featuring a strong personality to create surprise and reach new audiences.
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