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GL Events

Content Strategy

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#EventCommunication
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GL events entrusts us with the production of aftermovies and audiovisual content for several of the group’s trade shows and events: Sirha Bake & Snack, Coupe de France des Écoles, Smahrt Toulouse, Sirha Méditerranée, Degré Zéro and Paris Coffee Show. Through these productions, we spotlight the highlights, competitions, speakers and partners that shape these professional gatherings.

Ampoule

Missions

The objectives of this event production are multiple: 
  • • Create dynamic aftermovies that capture the energy of the trade shows. 
  • • Showcase competitions, demonstrations and key personalities. 
  • • Highlight the events’ commercial and institutional partners. 
  • • Produce recordings of talks, conferences and teasers for digital and TV distribution.

Target Audiences

The communication targets several audiences: 
  • • Professionals in the food, hospitality and event sectors. 
  • • Exhibitors, partners and sponsors of the trade shows. 
  • • Specialist media and industry players. 
  • • Visitors and communities of GL events’ shows.

Formats

The content is produced in several complementary formats: 
  • • Event aftermovies: best-of edits of the trade shows and key moments. 
  • • Conference and talk recordings: long-form, institutional formats. 
  • • Video teasers: promotional content for digital and TV distribution. 
  • • Social media capsules: short formats tailored to social platforms.
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