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Espaces Réceptifs

Brand Strategy & Events

#Events360 BrandStrategy DigitalStrategy ContentCreation

Espaces réceptifs, a creative agency and B2B venue manager, has entrusted us with its full-funnel communication strategy. We’re repositioning the brand as the market leader in Auvergne-Rhône-Alpes and amplifying its offer across France and internationally. We’re overhauling the brand identity and architecture to clarify the ecosystem and fast-track growth.

Missions

Rethink brand platform, identity and offer architecture.

  • • Define positioning, key messages and proof points.
  • • Deploy editorial, SEO–SEA and social media strategy (organic & paid).
  • • Create digital assets and premium, conversion-driven content.
  • • Orchestrate a B2B acquisition plan and local/national PR.
  • • Steer performance measurement and continuous optimisation.


Targets

Communication, marketing and procurement departments in B2B/B2C companies.

  • • MICE organisers: congresses, trade shows, seminars, incentives.
  • • Partner agencies, institutions and regional decision-makers.
  • • Premium brands, business tourism and event influencers.
  • • Key talent to recruit to support expansion.

Formats

Brand book, guidelines and sales kits.

  • • Website & SEO, landing pages, newsletters.
  • • Editorial calendar, social media management & social ads.
  • • Videos, aftermovies, interviews, client testimonials.
  • • Photography, virtual tours, motion design & 3D.
  • • Personal branding for the CEO
  • • Event coverage, live & multichannel recaps.
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